Apple is well - verse in the whiz - strike unveiling of flashy new iPhone features , and this meter around was no exception . But while the iPhone 7’sHome button , water system resistance , andupdated camerasare for sure impressive , Apple failed to deliver the one thing we actuallyneed : a battery that does n’t drain in less than a day .
Apple improved battery life, but it’s not enough
Apple made a large deal during the announcement over how this new modeling will bring a meaningful improvement to battery life . The iPhone 7 ’s battery is only slightly larger – 14 % bigger than the one in the 6S , and just 5 % bigger that the one in the 6 Plus . According to Apple ’s SVP of Worldwide Marketing , it ’s in reality the phone ’s unexampled A10 Fusion chip – a crack - effective mainframe that makes the phone faster than ever – that will extend the time between charges .
By how much , exactly ? Realistically it only give you two extra hours of life compare to the 6S , and justonemore minute than the 6S Plus . Apple then had the audacity to quiet acknowledge that its battery is still woefully inadequate – byupdating its web store with a stain newfangled $ 100 iPhone 7 backup battery case . That ’s low , bro .
Wasn’t the point of removing the headphone jack to make space for a bigger battery?
When the rumor spread that Apple was transport out the iPhone 7without a headphone diddley , our uninitiated assumption was that it was to release up space for a bigger , better assault and battery . wrick out , axing the jack instead made space for other things like a newly engineered Home push button and advanced camera element . Do n’t get me wrong , the television camera are incredible . Even still , take away a cardinal feature like the headphone jack is an uttermost incommodiousness to many consumers , and introducing a pair of extremelyexpensive " AirPods " that we ’ll straightaway losedoesn’t make up for it . What would really make this whole headphone seafarer hubbub deserving it ? If Apple had taken the chance to repay consumers with a truly meaningful , pragmatic improvement .
Apple continues to give us features we don’t really need
The eld - old art of distraction has enable Apple to get aside with this for years . They make a to - do over some fun new feature no one was ask for ( 3D Touch , springy Photos , louder speakers ) in Leslie Townes Hope that the customers who ’re forced to keep a backup power generator at the ready do n’t comment that they totally skimmed over the iPhone ’s biggest problem .
True , a slick video narrated by Jony I ve announcing that you ’ve finally addressed a glaring , sticky issue would n’t be a corking look at the Apple event . A sexy new twofold - lens camera , on the other hand , is decidedly cool enough to wrangle in Modern consumers . Still , it ’s evident that plenty of exist iPhone owner are beginning to doubt their allegiance to a make that refuses to sterilise their biggest gripe , and considering sales were down last class for the first time ever , Apple would be sassy to keep them happy .
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Apple
