Despiteannouncingits first - ever quarterly exit as a public company on Tuesday , Chipotle said recent deals forfree burritosandother promotionsare helping to tempt client back to its eating house after a serial offood - borne malady incident . And now , Chipotle is taking its retort exploit a footstep further by introducing acustomer allegiance programandnew menu itemsas before long as this summertime .
Chipotle White House divulge the architectural plan during the company ’s quarterly net call , saying a rewards program for truehearted customers , all - new menu items , and additional food deals will help hike same - depot sale , which were downa stagger 29.7%in the first three months of 2016 . Not only is this big intelligence if you love eating the chain ’s burritos and scoring detached food , it ’s also a dramatic switching for a position that ’s never offered a trueness programme andrarelychanges its unsubdivided carte of burritos , bowls , tacos , and salads .
" [ W]e are exploring a limited - time frequency incentive designed to reward our most fast customers for eating ofttimes at Chipotle this come summer , " Mark Crumpacker , Chipotle ’s Chief originative and Development Officer , said on the call . " Additionally , we are consider adding menu item that will invoke to our firm or lapsed customers . “Although Crumpacker declined to furnish details on how the trueness platform might work and what rewards you’re able to await to realize , hedidreveal one of what are perhaps several fresh bill of fare items the troupe is prepare for a national launching : chorizo . That ’s right , the chorizo pick Chipotle card last summerin a small examination market could before long land at your local Chipotle . Hell yes .
Laura Murray/Thrillist
" The token we are considering introducing first is chorizo , which is something we ’ve done before , " he say . " We did it in Kansas City last year and we were fain to expand that to a second mart right as we came into this food - borne illness berth and we hold over it so that we could put all of our focus on correcting the problem . But we did find that was very , very democratic with our loyal customers . In fact , for a lot of people who tried it , it quickly became their most favorite protein . "
Chipotle Centennial State - chief executive officer Steve Ells described the new chorizo as a perfect and " really delicious " summation to Chipotle ’s key signature assembly production line . " It ’s a chicken and pork spicy sausage , we misrepresent this on our plancha , it has gobs of small crispy second so it has nice gamy and really good texture , and as Mark enunciate , very very popular with the customers that had it in a couple of our test markets , " he allege . " … Chorizo outfit into [ Chipotle ’s organization ] really well in that we have place for it on the principal ancestry and it does n’t take away from throughput . "
In accession to the potential rewards program and Modern menu items , the execs signaled a transition from sending out a zillion free burrito coupons ( which do n’t result in sales event ) to more buy - one - get - one promotion ( whichdoresult in sales ) – presumably deals likethe one come up for Teacher Appreciation Day . After all , the company take care revenue decrease by 23.4 % to $ 834.5 million , with a last loss of $ 26.4 million , harmonize to theearnings news report .
Sara Norris/Thrillist
When reached via electronic mail , Chipotle Spokesman Chris Arnold would n’t provide additional details on the plan for a rewards program or what other raw item you may expect to see on the menu , but said to stay tune up . Of course , we ’re still hoping Chipotle will take our advice and launching what seems to be a no - brainer : Nacho Bowls .
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