While Chipotlecontinues to grapplewith the aftermath of itsrecent food safety issues , there are now indications the fast - casual burrito whale is organize to get into the " good " burger business .
Here ’s what we know so far : In a statement toBloomberg , Chipotle Spokesman Chris Arnold said the company is indeed considering design to launch a new beefburger restaurant concept . As Arnold put it : “ It ’s a growth seed approximation we are research . We have two non - Chipotle growth seeds open now – ShopHouse and Pizzeria Locale – and have note before that the Chipotle model could be apply to a wide variety of foods . "
As you may have guessed , the " Chipotle model " entail a simple and customizable menu , quickly served via a conveyor belt - like parry service . And probably sneeze guards .
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to begin with this month , Chipotle filed a trademark software for the phrase " Better Burger , " according to asearchof the U.S. Patent and Trademark Office website :
As Arnold mentioned in the company ’s statement , Chipotle already backs two non - Chipotle restaurant concept , so launch a third construct that would seemingly fit its key signature mannequin would n’t be too surprising , especially considering the master Chipotle brand ’s connection with food - borne illness irruption in late month . As a upshot of those issue , the burrito chain ’s sales dropped by 26 % last calendar month and analysts predict the society will report a losswhen it reports its first quartern results on April 26th .
patently , a Chipotle burger range would face enormous contest from the like of Shake Shack , Five Guys , Smashburger , In - N - Out and other players in often - dubbed " better Warren Earl Burger " family . news program of Chipotle ’s plans already hurt Shake Shack ’s stock on Wednesday , per theBloombergreport .
U.S. Patent and Trademark Office
But just mean of it this mode : more cheeseburger for you .
Thrillist has extend to out to Chipotle for more selective information .
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