Like a carrot on a spliff , Apple has train us to eagerly wait a brand - Modern iPhone every fall . For the better part of a X , it ’s wrangled consumer into its product release cycles/second , tempt us to upgradewith industry - influence cameras , imposingly intuitive features , and shiny rose - colored designs . affair is , the magic that once had us line up starry - eyed outside the Apple Store has waned .

Bringing a new and markedly better phone to market every year just is n’t sustainable , and it shows .   The cost has pop off up , but the wow - factor has flatlined . A   quick cost - benefit analysis make it pretty clear that a pricey rising slope is n’t worth a few kind - of - nerveless feature of speech . We ’d rather just hang on to our old phones , thanks .

So here we are , on the advent of yet another much - hyped release .   Will the iPhone 7 have what it accept to eventually appease our disillusion ?   We ’ve convey quite a few grievances , and only Apple can clear them .

Protest outside of Apple Store

Daniel Fishel/Thrillist

1. Do not ditch the iPhone headphone jack

We ’ve all heard the   progressively logical rumors   regardingApple ’s architectural plan to completely remove the 3.5 mm headphone jackfrom the iPhone 7 . We the hoi polloi beg that it reconsider . While we appreciate the nod to a forward - cerebration , innovational design move – Apple ’s first in a while , let ’s be reliable – is the switch to fit a bigger battery , or is it just to make our phones thinner ? This sacrifice of utility in favor of aesthetics will inconvenience an enormous swatch of consumers who now must pay for a separate product – expensive wireless headphones that have to be on a regular basis charge – or carry around a bulky adapter to make our wired earphone compatible . We really , really do n’t want this .

2. Give us better battery life

OK , here ’s something wedowant .   We get that those little lithium - ion ability packs region routine temperamental , but we should be able to get through one day of reasonable phone usance without ask to recharge . We understand that a bigger battery poses some conception challenges , so if Apple ca n’t pony up on the 7 – just like itfailed to do with the 6s– it could at least consider make the shelling ingroup detachable so we can keep a in full charged musical accompaniment to swap in when needed .

3. Stop insulting us with comically limited storage options

If Apple plans to keep packing the iPhone with kick - rear 4 KiB cameras ( or better ) , it needs to make it humanly possible to store a reasonable number of photos and videos . We ’re tired of have to throw up apps and other medium just to update to the latest iOS . A 16 GB iPhone ? Are you joking ? Rumor has itApple will lastly chuck the 16 GB altogetherand start the entry - level iPhone at 32 GB ( which is n’t that much better ) . summate incentive if it can orchestrate a agency for users to easily add more computer storage without getting a steel - new equipment , much like amodular phone .

4. Make it shatter- and waterproof

heed , we ’re not seem for some military - grade tactical smartphone , but it ’d be squeamish to have a concealment that does n’t collapse when it fall off the bottom . Also , can Apple view up with the times andmake the iPhone waterproofso it does n’t wrench into a brick after a nimble trip in the crapper ? C’mon , Samsung   figured out how to do this a while ago .

5. Fix your fraying charging cables (or go wireless)

Apple has got to do something about the standard - issue iPhone chargers . The cords plainly do n’t tolerate up to regular use , and scratch like a mofo . Even better , insiders sayApple ’s work on catching up with the contest and insert the ability to charge wirelessly . It ’s about meter .

6. Make an even better camera

There was a time when the iPhone tv camera was the good in the biz , and by a long stroke . time have change though , and Cupertino is behind the curve . It ’d be gracious to have some fresh alternative , which is why we ’re particularly pumped about therumors of the approaching double - lens set - up(which LG and Huawei telephone set already extend ) that would give up us to shoot top - notch picture in a diverseness of trying conditions .   We ’d make love to see a new speech sound with a powerhouse television camera to rule them all .

7. Introduce a guest mode

We ’re tired of those pangs of anxiety that hit us every time we hand over our iPhone to a friend to stop out some rummy photograph or text , wondering whether they ’ll nosily invade our privacy and discover something they should n’t have . We’ve said it beforeand we ’ll say it again : there should be a guest modality that can be apace and slyly enable before you hand over your gadget . Seriously , this would be Brobdingnagian .

8. Stop sacrificing our user experience for your “design ethos”

You knowwhy Apple wo n’t fix those wrong charging cablesor why it ’s doing by with the phone jack for a slimmer profile ? Apple ’s   Jobsian " design - first " approach prioritize the sleek and fashionable above all else – even our own experience with its products . Yes , it ’s rightful that the elegantly design lineup is a bragging reason why we fell in love with Apple in the first piazza . But we assert that it find ways to execute raw products that seamlessly unite Jony I ve ’s vision and Steve Jobs ' legacy –   while still tackling hard engine room demand to keep up with substance abuser ' basic pauperization .   Apple , please do n’t abnegate us a working , quality earphone that services our routine animation in favour of your own invention elitism .

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