To celebrate the 150th anniversary of this iconic American whisky , Jack Daniel ’s is inviting everyone to a huge , calendar week - longsighted soda water - Up in three urban center – New York , Chicago , and Miami . Walk off the street and infix the historical Lynchburg , Tennessee General Store where it all start up to get wind about the life and times of a one Mr. Jack Daniel . With goodies like whiskey - infused desserts , a practical realness tour of Lynchburg , surprise melodic performance , an old - timey Samuel Barber shop , and of course , Jack Daniel ’s Old No . 7 , how can anyone say no ? Go ahead and get the day of remembrance solemnisation started with this court to Jack and all its smooth , barrel - aged chronicle below .
First, meet your host, the man behind the whiskey
While he ’s spoil everyone with 150 years of the right clobber , the absolute majority of people are a little delinquent for an innovation with Jack Daniel himself , the Tennessee - born hot - head with a elan for whiskey and kicking safe ( we ’ll get back to that ) . Oh yes , do n’t let the jolly mustache or his 5’2 stature fool you – Daniel was stubborn , but that just meant better whiskey for all . See , when his whiskey - condense contemporaries exchange to meretricious methods , Jack take a firm stand on filtering his whiskey cliff by drop through ten feet of sugar maple charcoal . He know that this meter - consuming and costly charcoal gray mellowing unconscious process made for the best merchandise , and is today one of the things that make Jack Daniel ’s a Tennessee Whiskey and not a Bourbon dynasty .
Jack was the type of guy to roll up to the 1904 St. Louis World ’s Fair with his sipping whiskey and come back with a gold medal for world ’s finest whisky . Taking into account this floor of persistence and ambition , it makes sentience that Mr. Daniel had the foresight to file his distillery right aside when the government begin regulating and taxing whiskey , making his the sure-enough register distillery in the United States . Is n’t history great ?
Then give it up for his hometown – Lynchburg, Tennessee
There ’s a reason they say , “ If you get a somebody to Lynchburg for a twenty-four hours , they will be a Jack Daniel ’s imbiber for lifetime . ” ( Not that you’re able to actually drink Jack Daniel ’s in Lynchburg – the township is dry , ironically ! ) The town ’s identity is defined by its chronicle with the Daniel family , from its 150 - year - old distillery , the Lynchburg Hardware & General fund that serve the Daniel ’s household make a bread and butter during prohibition era , and the grave of Jack himself .
And while the whiskey had an encroachment on the town ’s chronicle , the town itself quite literally had an effect on the whisky . Mr. Daniel take the land on which he built the distillery because of its access to the Cave Spring Hollow , the town ’s enceinte lifelike resource . Not only does the pure give piddle contain minerals that help form the whiskey ’s distinct sapidity , the limestone in the cave filters out iron , which would make for a gross - try out finished product . If you ca n’t get down to Lynchburg for a day , the least Jack Daniel ’s can do is to ask in you to come down to the General Store Pop - Up for a virtual realness tour of the township . The best part is – these Ithiel Town ai n’t dry .
Sample the stuff that made him famous – and learn why it’s so smooth
One could say they spent 150 years hone it – but the people behind Jack Daniel ’s got it right the first clock time . Every facet that goes into that first sip of amber is carefully thought out . There ’s the iron - free H2O from the Cave Springs of Lynchburg . Then there are the barrel – yes , the barrel help account for taste – that are helping hand - made from fresh - cut White American oak tree . The folks at Jack Daniel ’s are the only unity to wassail them on the interior to break down the vanillins in the wood , bring out the distinct flavour of Jack . Do n’t consider it ? See for yourself . Kevin “ The Barrel Man ” Sanders will be hosting barrel - making demonstrations at the General Store Pop - Up .
Last but not least , Jack Daniel ’s filters its clear , unaged whisky through ten foot of hard sugar maple oxford grey that they make themselves in the aforementioned charcoal gray mellowing process . The slow trickle of whiskey through the charcoal grey remove any impurities and imparts that distinct flavor you ’ve come to screw as the one and only Jack Daniel ’s . There ’s a reason they call this act “ the supernumerary approving . ” verify to get # blessed at the Charcoal Mellowing Tasting Station so you’re able to sample the dispute for yourself .
Remember that Jack ain’t just for drinking
If you have n’t candy a wheel of ribs with Jack and cola , what are you even doing with your life ? Yeah , it ’s no surprise that Jack works just as well in food as it does in your interracial crapulence or simply taking center stage neat . For you carnivores looking for new ways to marinate burgers , steak , and meatball , inflame up Jack on the stove to get the glaze started and then it ’s up to you which means you want to take it – honey barbecue or sweet chili ?
And Jack of course is n’t just for the savory ; the whisky , which naturally has government note of vanilla thanks to its peculiarly - made barrel and barrel - aging summons , is proper at home plate in pecan pies and cupcakes . In fact , if you ’re timid about your own cooking prowess , the General Store Pop Up will be hosting a bakery stand offering delicacy like cornbread and chess squares infuse with Jack Daniel ’s so you may see for yourself .
Learn why Jack is pretty much distilled Rock ’n’ Roll in a bottle
When is n’t expert ‘ ol Jack on a World Tour ? Jack ’s 150 - year - former history is deep rooted in the music world . Mr. Daniel himself used euphony to promote his whiskey , setting up a 10 - piece locomote band that he post on hitch for over 20 year , believe , justifiedly , that full music and good whiskey go hand - in - hand . Today , you’re able to either catch Jack on term of enlistment at medicine festival all over the land with the Jack Daniel ’s Experience , or watch hand - pick musicians tear up the point at the Lynchburg Pop Up General Store in your city . ( Do delay out General Store ’s Music Shop in between sets . )
John Dougherty/Thrillist
John Dougherty/Thrillist
John Dougherty/Thrillist
John Dougherty/Thrillist
John Dougherty/Thrillist
John Dougherty/Thrillist
