OK , yes you are . But there ’s science that suggests otherwise .
Cronuts , rainbow bagels , monstrous milkshake , macaron donuts– every mean solar day it seems like another outrageous intellectual nourishment existence explode into a full blown , Instagram - fueled food vogue . We are by no means complaining , but the existence of over - the - top donuts and insanely full - looking milkshakes comes with a sizeable cost ( besides the actual price ): waiting for hours in equally insane tune to get them .
Besides the temptingness of a milkshake withmore toppings than drinkable liquid , why the hell do so many multitude hold back in line for these thing ? Are they legit demented ? As seen in a young video from Zagat ( above ) , a head-shrinker explains why the Cronut - hunger masses discourteously blocking the sidewalk are n’t nuts . Basically , it all roil down to getting to gas about eat up the intellectual nourishment everyone ’s talking about , accord toDr . Gail Saltz , a notable clinical head-shrinker .
" Bragging rights are part of your social definition of yourself and your standing in the world , " Saltz say in the video , while attempting to discover the ending of the origin at Black Tap in NYC ( where you may get the aforementioned over - the - top milkshakes ) . She goes on to explicate a bit of " crime syndicate psychological science " also comes into play , which is to say that you might want to do something when you see circumstances of other multitude doing it , too . And at long last , Saltz say the doltishly tenacious hold might actually make you enjoy the milkshake , for case , even more .
The video recording does n’t note anything about Instagram likes , but fuck off a jillion ilk while you shovel milkshake / Proto-Indo European / cookies / candy into you mouth is probably worth the wait , too .
h / tHuffington Post
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