Some part of your early childhood dreams in all probability postulate 1 ) Times Square , and 2 ) admission to large quantities of sugary cereal . perchance those two dream were n’t in conjunction ( and if they were , wow , you really should have spoken up about that business organization mind before ! ) , but bright lights and a bowl of Frosted Flakes probably would have been enough to keep your six - twelvemonth - old self appeased ‘ til Christmas – and Kellogg ’s new all - cereal grass coffee shop , opening on July 4th in Times Square , just made it a realism .
But is your adult ego really up for paying $ 7.50 for a bowl of cereal that you had to trek past hoards of holidaymaker andstrange men dress like Elmoin order to get ?
Well , for starters , the cafe , called simplyKellogg ’s NYC , is in all likelihood the least Times Square - appear place in Times Square , even if it is located on Broadway between forty-eighth and 49th . It ’s in all probability more consanguineal to a cafe in Greenpoint than the M&M store , with white - paint exposed brick and minimalist forward-looking decor .
Christina Tosi and Anthony Rudolf|Cole Saladino/Thrillist
Plus , there ’s a heavy - hitter behind the " rarefied " cereal – Milk Bar ’s Christina Tosi , the brains behind the bakeshop ’s famed Cereal Milk and Cereal Milk Soft Serve .
On the menuyou’ll bump bowls of Rice Krispies topped with refreshed strawberries and fleeceable tea leaf powder ; Corn Pops with blueberry jam , Citrus limon piquance , and a tweak of salt ; and several cereal sundaes – like the Life in Color with Froot Loops , lime , marshmallow , and warmth fruit jam . Each bowl of cereal can be made with either Five Acre Farms milk or Blue Marble delicate service ice cream . There ’s also an option to build your own .
Of course , the bowl look right smart nicer than anything you ’d think to put together yourself , though the idea is that these are low - maintenance recipes . “ I did n’t want to create anything you could n’t produce at nursing home , ” Tosi told Thrillist .
Cole Saladino/Thrillist
The distance was also designed to embody an " at - home " feeling . Once you place , you ’re given a buzzer that ’ll flash a number when your food is ready – those number correspond to a rampart of scarlet cabinets , which you’re able to open to peck up your solid food , just like you ’d force a cereal boxful from the cabinet at home ( if you bump to live somewhere other than New York City with the pleasure of roomy kitchen cabinets ) .
They ’ll also be hand out plunder behind those doors , suppose Anthony Rudolf , the designer and co - owner ( previously of Thomas Keller Restaurant Group ) . One lucky customer could even win a distich ofHamiltontickets .
As homey as the space may feel , it ’s also worth pointing out that a bare bowlful of Special K with no topping ( from the produce - your - own option ) will be you $ 4.50 for a regular size of it , and $ 3.50 for a modest – whereas an intact 7 oz boxful of Special K will be you $ 3.79 at Key Food .
Cole Saladino/Thrillist
Still , you did n’t come here just for a bowl of cereal grass … or perhaps you did ! Very belike , though , you come for the experience of an all - food grain cafe , which could help excuse the higher price shred ( thestreetwear brand KITHsuccessfully started selling $ 6 and $ 7 custom food grain bowls earlier this year at its “ cereal saloon ” in Prospect Heights ) . And the Kellogg ’s coffee shop certainly offers an experience .
So will Kellogg ’s NYC be capable to skirt the distinctive Times Square shun like Pete Wells ' darling Señor Frog ’s ? Is it potential that millennials ( the society ’s objective audience for the cafe ) will gamely venture to Times Square for a bowl of cereal ? perchance … but it ’s still Times Square . Then again , Christina Tosi has gotten masses plenty delirious about cereal before ; it only seems logical that she ’d be the one to do it again .
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Cole Saladino/Thrillist
Pistachio & Lemon: Special K Original, Frosted Flakes, pistachios, lemon zest, thyme (with soft serve)|Cole Saladino/Thrillist
