Finally , after months of rumors , conjecture , and not - so - subtle trademark applications , Chipotle recentlyannouncedit is officially biting into the fast - casual burger business . And despite itsongoing struggleto bait customers back to its burritos after scourge food - borne illness incidents , the company plans to launch the first outstation of the all - Modern new burger eating house conceptthis year .
Chipotle said the new " well hamburger " chain is calledTasty Madeand that it plans to start the first emplacement inLancaster , OH(just sou'-east of Columbus ) , as soon as sometime this dip , agree to areportby the Associated Press . The menu seem to be as limited and focused as that of Chipotle Mexican Grill , offering just burgers , fries , and milkshakes . And as excuse in areportby Eater , Tasty Made will also stick by to the Chipotle ’s theoretical account of " food with integrity " by using fresh ingredient like " responsibly raised trade name kick , " among others .
" Early fast food burger restaurants in the main had focused computer menu , " Chipotle founder Steve Ells state in a release , per the Eater news report . " We think there ’s great force in that original fast food fashion model and wanted to produce a restaurant build around that . wee only burgers , nipper and shake with really large ingredients , we think we can appeal to peoples ’ timeless sexual love of burgers , but in a way that is logical with our long - term vision . "
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If the conception sounds conversant , well , that ’s plausibly because it ’s what almost every high - end Warren Burger chain – didder Shack , for example – has already offered for age now , although Shake Shack has recently branched out with the addition of itsfirst fried crybaby sandwich . As may have guessed by now , Tasty Made will face up enormous competition in the Warren Earl Burger space from existing vainglorious player like the said NYC - based favorite , Five Guys , Smashburger , In - N - Out , and others .
But just think of it this path : more cheeseburger for you .
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