Fromfree chips and guactobuy - one - get - one burritos , Chipotle has dish up several forwarding for free food this yr as part of its ongoing campaign to win customers back after itsdevastating food - borne illness incident . And now , the burrito chain is about to take things to the next level this Friday with the launch of an all - new summer payoff broadcast calledChiptopia . Translation : morefree food for you .
The program formally start out on Friday , July 1st , when Chipotle eating house nationwide will begin offer Chiptopia membership cards . But in the interim , here ’s what you involve to get it on :
Chiptopia does n’t seem to work like your distinctive fast intellectual nourishment or coffee tree chain rewards programs . For one , it ’s only a temporary publicity that will last for the next three months ( July through September ) , agree to apress releasefrom the caller .
Laura Murray/Thrillist
And whereas other programs give you points for every dollar mark you pass , Chiptopia works by rewarding you withfree entreesbased on how many time you corrupt a repast at Chipotle within a calendar month . Each repast ( be at least $ 6 ) that you corrupt will count towards three unlike monthly reward statuses –Mild , Medium , and Hot– with four meals earning you soft condition for the month and your first free entree .
befuddle ? gratefully , Chipotle hasa internet site will all the detailsand a chart that helpfully break dance down how it ’ll work :
Still disjointed ? Here ’s a step - by - step explanation as well as someimportant fine printvia the pressing release :
Click here to expand.
Oh , and one more thing : If you garner the same rewards status for all three months of the rewards platform , Chicpotle will give you BONUS reward : another free admission for take in meek all three months , $ 20 in Chipotle merchandise for earning Medium all three month , and supply for 20 people ( a $ 240 time value ) for earning Hot all three calendar month . That ’s some serious trueness .
The plain learning curve aside , Chiptopia will strike off the first clock time Chipotle has launch such a trueness programme in its nigh 23 years of making burritos , which is a pretty damn big deal . White House at the companyfirst teasedthe estimation of a rewards curriculum and even young menu point like chorizo during a quarterly earnings call back in April . Still no word on when that chorizo is coming , by the way .
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