This week , American bourbon giant Jim Beam stormed into the wearable - technical school arena with the spill ofits very own limit - edition Apple Watch . Touted as the man ’s first " drinkable wearable , " the raw accouterment marries a wristband with the power to make a mean Manhattan .
You heard it right , my fellow intoxicant buff – no more searching for jigger or fumbling with clumsy , loggerheaded - bottomed relic shot glasses you know your roomy ’s just going to break anyhow . This timepiece flips open to reveal an extendible 1.5 oz chigger for pouring perfectly measured shot of premium bourbon anywhere , anytime – kind of ironical , as there ’s no GPS or actual clock nerve . The add-on also features an eye - catching green - and - black adjustable white striation ( watch over out , Fashion Week ) as well as a centralized telephone dial which 7th - generation master distiller Fred Noe articulately describes as , " also green , but serves no purpose . "
While theJim BeamApple Watch , candidly , does n’t do much of anything at all , it does transport wearers back to an era before jam - pack schedule , 24/7 communicating , and painfully sombre lunches . Imagine the freedom to set free yourself from the ever - fasten grasp of all those second and seconds , all those emails and texts and calendar alert , to simply swap bourbon for burdens . Besides , who the hell want to keep an eye on the time when there is whisky to slam ?
Courtesy of Jim Beam (edited)
The $ 17.99 watch is available for pre - order on thedistillery ’s websitewhile supply last , and , surprise , surprisal , geminate nicely with Jim Beam ’s theme song orchard apple tree - flavor bourbon ( also priced at $ 17.99 – turns out the Apple does n’t fall very far from the … whiskey ) .
Sign up herefor our daily Thrillist email , and get your fix of the best in food / drink / sport .
Jim Beam/Youtube
