As celebs rolled upto tonight ’s MTV VMAs , the No . 1 topic of conversation was Kanye West . The rapper was confirmed for at least four minutes of airtime – not needfully as a presenter or a performing artist . But as something . On the violent carpet , everyone question what he was going to do . Some thought he ’d miss a novel Song dynasty ; some thought he might bug new apparel or shoe . Others , like Diddy , were just certain he ’d entertain .
After almost an hour of VMAs action and anticipation , Kanye give birth . An excerpt of " Famous " act in the backdrop as he hit the leg . " I am Kanye West , and that feels really great to say , especially this year , " he state . " I come here to present my new video , but before I do that , Imma speak . "
The talkwas part promo , part activism , part crowing . Yeezy chuck himself on the back for the staging of his contentious"Famous " visuals , and telephone out Taylor Swift and his ex Amber Rose . He read his wife was a G , praise Beyoncé , shed light on violent crime in Chicago , yell the word " bro " a lot , and saluted his paragon – including himself . " My office models are artists , merchants , " he said . " There ’s less than 10 I can name in chronicle : Truman , Ford , Hughes , Disney , Jobs , West . "
MTV
What came next was the world premiere of his " Fade " music video , featuring singer - actress Teyana Taylor – and feline imaging . The VMAs ' audience whistle and cheered . Masters of ceremonies Keegan - Michael Key and Jordan Peele were fitly pose .
It was all very Kanye . Few details about his appearing were divvy up ahead of the show . TMZreportedthat the creative person actually skipped his dry run to keep his plans extra secret . ( As far as award were have-to doe with , he was on site because"Famous " was upfor Best Video of the Year and Best Male Video . He wonneither . )
Kanye ’s fresh video amount a little over a workweek after the opening of hisLife of Pablopop - up shops . Twenty - one of the stores , boost his February album and latest way items , had open across the world . His " Saint Pablo " tour , lionise the same record , kvetch off last weekin Indianapolis ( full schedule here ) . He next flies to Toronto .
Kanye West
Watch " Fade , " in all itsFlashdance - invigorate glory , on Tidal . It ’s like a Snapchat filter make out to life .
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