A Kentucky still is teaming up with a Hollywood actor who come from Texas to help sellwhiskeyall over the country . Today , Wild Turkeyannounced a multi - twelvemonth partnership with Matthew McConaughey , signing the Oscar victor as the brand name ’s newest creative director . McConaughey will serve as “ main storyteller , ” both in front of and behind the camera . Given hiswidely parodiedads for Lincoln , we ’re hoping this gravel eldritch .
“ Wild Turkey has the history and tone of a brand that depicts the inscription of someone to do something their own fashion — even if that way is n’t always the most popular , ” McConaughey said . “ I desire to assist share their unique report , starting with a new ad movement that I feel really captures the special essence of this brand while introducing itself like never before . ”
Which , we must say , is precisely what a well - prepare celebrity creative director would say . McConaughey follow in the footsteps of other celebrity creative directors for gravid brands , such as Jessica Alba for Microsoft , Usain Bolt for Nissan , Will.i.am for Intel , Justin Timberlake for Callaway and Anheuser - Busch , and Lady Gaga for Polaroid . In comeliness , we should point out that Usain Bolt was technically Nissan ’s “ director of turmoil . ”
Courtesy of Wild Turkey
Today , Wild Turkey debuted their first piece since McConaughey took the helm . A myopic film depicts a head trip the role player took to the still , where he meets with three generation of Russells , sips a pre - Prohibition bourbon and spins a work-shy Susan rim with goblets of booze in the distillery ’s lab . Come September , McConaughey will organise and asterisk in a series of advertising place , as well as a print campaign for the firebrand . It will also be the first time in his life history the actor has contract behind the camera as a commercial-grade creative music director .
To get a feel for McConaughey ’s serious-mindedness , check out the short flick below .
Wild Turkey Bourbon
