It ’s a meet goal to one of the most bizarre ( and probably embarrassing ) quandaries ever present by a smartphone manufacturer . In a statement on Tuesday , Samsung cited “ consumer safety ” as the impetus for killing the Note7 , say , “ We are working with relevant regulative soundbox to inquire the late reported cases involving the Galaxy Note7 . Because consumers ’ safety stay our top priority , Samsung will ask all carrier and retail pardner globally to stop sales and exchange of the Galaxy Note7 while the investigation is deal place . ” Yesterday , Samsung and the US Consumer Safety Commission ordinate all customers to power down their gadget .
While disastrous news for Samsung , the Note7 had been in a downward death spiral for over a month : In early September , the company asked customers to participate in areplacement program , just a week after foretell a voluntary reminiscence affecting 2.5 million telephone set . At that point , there had already been 35 cases of the headphone capture fire and sometimes maim customers , but since then , the episodes have snowball : A Note7caught firing on a Southwest Airlines flight(thankfully while the plane was taxi ) andset a gentleman ’s jeep on fire in Florida . Incidents like these – which were hyperbolize on societal medium – occurred after Samsung had allegedly fixed its battery cell issue andstarted an exchange programto win back hesitant customer .
Killing off its flagship wandering gadget has also caused a devastating fiscal blow for Samsung . fit in to NBC , Samsung shares close at 8 percent crushed on Tuesday following the announcement , resulting in an $ 18 billion red ink on the party ’s valuation . If that sounds like an unmitigated catastrophe , it ’s because it is .
Aaron Yoo/Flickr Creative Commons
AsThe New York Times notes , this is the first time a major smartphone manufacturer has hold product on a twist , peculiarly one as democratic as the Note7 . It ’s probably a snatch phantasmagoric for Samsung , especially regard theNote7 ’s early plug . It was primitively viewed as a legitimate threat to Apple ’s stronghold on the smartphone securities industry , but it ’ll be remembered more as a nightmare .
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Sam Blum is a News Staff Writer for Thrillist . He ’s also a martial artistic creation and euphony swot who apprize a fine sandwich and cute click . feel his clips in The Guardian , Rolling Stone , The A.V. Club and Vice . He ’s on Twitter@Blumnessmonster .
