The 21 Flashiest Videos From Puff Daddy's Bad Boy Records

While other ' 90s euphony dynasties have floundered , Bad Boy endures . And thanks to the magic of YouTube , know what else endures ? The recording label ’s flashy video .

Even if you do n’t own the courtship Jadakiss bust on the cover ofMoney , Power & Respect , if you spent any time watching MTV , BET , or VH1 in the late ' 90s , you plausibly spent some clip luxuriate in the opulent excess of the the Bad Boy empire . But there was more to the recording label ’s production than questionable style choices : over 20 years , conductor like Hype Williams , Spike Jonze , Wendy Morgan , and Colin Tilley have given the label a visual style that ’s as distinct as it is impossible to pin down .

Rhino released the Bad son 20th day of remembrance box set on August 12th , and in the fall , company impresario Puff Daddy will lead the Bad Boy crime syndicate on a reunification hitch to celebrate the ill-famed hip - hop and R&B recording label ’s two - decade - plus go as a groundbreaking , shiny courtship - sway forcefulness in modern euphony . watch over these classic clips to devote your deference – we assure they ’ll make you find so in force .

Bad Boy Entertainment

Bad Boy Entertainment

“Juicy,” Notorious B.I.G. (1994)

Though the iconic video for " Juicy " starts with a street - level scene of Biggie as a sardine - eating , Word Upmagazine - reading unseasoned man , it quickly reaches the dizzying heights of pool political party - have , contract - sign language whang superstardom . ignore between a genuine battle and a utopian political party , the video recording succinctly insert an creative person who personified hip joint - hops ’s fiery contradictions . " Stereotypes of a black manlike misunderstood , " he raps . " And it ’s still all good . " Fittingly , one of the good whang song of all clock time flummox the TV to match .

“Big Poppa,” Notorious B.I.G. (1994)

dress up in a polo-neck , suede crown , and Kangol , Biggie look as cool as ever in this clip , but he ’s probably a picayune sweaty in that getup , right ? While a pot of the best Bad Boy videos take you on speedboat ride through coastal vistas , " Big Poppa " is all pink - lighted club interiors , tableside New World chat , and stab of Puff in the bath . And , yes : it ’s way better than thatvideo of Barney rap along to the Song dynasty .

“Flava in Ya Ear (Remix),” Craig Mack feat. Rampage, LL Cool J, Busta Rhymes, Puff Daddy, and Notorious B.I.G. (1994)

With itsWarriors - referencing , bottleful - tinkle opening , stark black - and - white picture taking , and raw performances from stars like Busta Rhymes and LL Cool J , this Hype Williams television remains an impregnable piece of East Coast poise . While future Bad Boy videos had bigger budgets and more broad hair - and - physical composition department , none had the same effortless swagger as this one . ( Years later , Brooklyn rapper Mister Muthafuckin ' eXquire would pay tribute to the original video with his remix of " The Last Huzzah , " sport Das Racist , Despot , El - P , and Danny Brown , a suitable follow - up to the original ’s gonzo energy . )

“You Used to Love Me,” Faith Evans (1995)

You ca n’t blab about the " First Lady of Bad Boy " without spill the beans about the video for " You Used to Love Me . " This is some spectacular Lifetime moving-picture show shit : Evans ' veridical - life history philandering married man Biggie hosts a radio show , and a char visit in saying she ’s take mankind worry with her cop fellow ( spiel by futureGrey ’s Anatomystar Isaiah Washington ) , and then she leave her phone on a president and rise out on a window shelf . You imagine she ’s going to rise , but no … she ’s rescuing her cat ! And then her no - adept cop male child toy tear inside the flat and they hug , providing a happy termination to one of R&B ’s deplorable songs .

“No One Else (Remix),” Total feat. Foxy Brown, Lil' Kim, and Da Brat (1996)

How unreasonable was the medicine business in the ' 90s ? It was not a rare thing for a song to have multiple videos . R&B group Total ’s " No One Else " single got aHype Williams - directed videofor its first go - around , then got an even better bank - robbery tale clip for the remix . It ’s likeSet It Off , but with Foxy Brown , Lil ' Kim , and Da Brat executing the perfect heist in tough leather getup . But these knocker were not thickset as thieves : Foxy Brown and Lil ' Kim have beef , and this is the only song they teamed up on .

“Hypnotize,” Notorious B.I.G. (1997)

You have sex you ’re watch a cause of death TV when you see the word " Florida Keys " right at the beginning and spot a speedboat in the distance . In the post-“I’m on a gravy boat " era , rapping on a boat has become a video cliché , but when " Hypnotize " drop , Puff and Biggie were nautical pioneers , doing their Starsky and Hutch subroutine on the mellow seas as chopper chased them in the aloofness like something out of a James Cameron motion picture . It ’s , in a word , hypnotizing .

“Mo Money Mo Problems,” Notorious B.I.G. feat. Mase and Puff Daddy (1997)

Now things get really crazy . put aside the golf game entr’acte , this video is a beautiful vision of a future where all surface are reflective . Hype Williams must ’ve shown up on curing and been like , " Let ’s remake2001 : A Space Odysseywith yellow goggles and a unisphere ! " What could have been a melancholy video – the Notorious B.I.G. died before they shoot it and is relegate to sure-enough springy footage on his own song – becomes a joyous retro - future tense chef-d’oeuvre .

“Feel So Good,” Mase (1997)

It take all my restraint not to fill this inclination with Mase video – seriously , check out the clip for " 24 Hours to Live " if you ’ve never seen it – but " experience So proficient " is the shiny - lawsuit timbre poem that will have to serve as a point of view - in for all of them . Seriously , so many shiny suits ! Few things give me more joy than watch out Mase , Puff Daddy , and Chris Tucker dance around in those silverish rig under the gaudy lights . " I crop with what I was blessed with , " raps Mase . Mase never lies .

“Sky’s the Limit,” Notorious B.I.G. (1997)

How do you make Biggie television without Biggie ? The tragical death of Christopher Wallace in 1997 leave his recording label with a series of challenge when advertize his posthumous double record album , Life After Death . Skate rat - turned - video auteur Spike Jonze had perhaps the most touching solution , casting minor as all the major Bad Boy role player in a hip - hop adaptation ofBugsy Malone . It ’s a cunning idea , raise by the determination to play the conception completely straight . Jonze would go on to use the same approach inBeing John Malkovich , Adaptation , andHer . entirely commit to the absurdity of the premise . Never wink .

“Money, Power & Respect,” The Lox feat. DMX and Lil' Kim (1998)

The visceral hardcore chroma of The Lox made them fend out from the balance of the Bad Boy roll – there ’s a reason why they wanted to signalise to Ruff Ryders so tough – but that same grittiness was precisely what made their ascent so exciting . The video recording for the title racetrack off their launching LP finds the trio of Sheek Louch , Styles atomic number 15 , and Jadakiss subtly pushing against the knavish promotional material of making a major - label rap telecasting . Sure , it ’s perplex cheesy spectacular interludes with slow motion and a really boring auto chase , but the focus is on the three stars wearing leather gloves and knock into the photographic camera like they want to pull your facial expression off . And they will .

“It’s All About the Benjamins,” Puff Daddy feat. Lil' Kim, The Lox, and Notorious B.I.G. (1997)

Again , we ’ve got two picture to select from : there ’s the original version , with Puff tap dancing and running through the woods in a whitened suit , and then there ’s the prom - theme " rock candy remix " directed by Spike Jonze . in person , I prefer the original – give me Jadakiss and Lil ' Kim over Dave Grohl and Rob Zombie any day – but both paint a portraiture of Puff as magnate , a intrepid literary genre - mixer at the top of his game . He was all about the Benjamins , but he was also all about make good videos .

“Been Around the World,” Puff Daddy feat. Mase and Notorious B.I.G. (1997)

Who has time to watch a 10 - minute of arc euphony video nowadays ? Only an artist likeBeyoncéis adequate to of demanding that type of attention , but in 1997 , Puff Daddy had enough pull to get multitude unrestrained about an " extended video " that also feels like an ' LXXX undercover agent comedy . A partial list of the video ’s crimes : Quincy Jones has a cameo as " Agent Q , " Jennifer Lopez plays a princess , and the whole thing ends with Puff mop his lawn with one of those honest-to-god circular mowers . The Sung does n’t even start till almost four minutes into the video !

“I’ll Be Missing You,” Puff Daddy feat. Faith Evans (1997)

In an essay naming Biggie the " creative person of the year,“Spin ’s Charles Aaron described this Hype Williams - manoeuver video for the megahit " I ’ll Be Missing You " as " tragically absurd , " and there ’s still no better way to put it . Watching Puff ride his bike , plead into the bright sky , and brood under the light of that one burrow in O’Hare Airport as that " Every Breath You Take " sample distribution plaint on will always feel farcical . But it lives on : just this yr , TheDaily Showparodied the video to bear testimonial toBen Carson ’s all in presidential crusade . It remains the speculative video you reach for in your darkest hour .

“Peaches and Cream,” 112 (2001)

While Puff and Biggie were the larger - than - life superstars , the R&B roster of Bad Boy has always been the label ’s not - so - surreptitious artillery , provide stumble after run into in a genre that values consistency and seniority over New York minute . 112 will credibly never get enough cite for deliver catchy , golf club - ready smash , but the Ne video for " Peaches and Cream , " one of the adept food - relate songs of all clip , brilliantly makes the case for the chemical group as neo - somebody gods . Put on your tracksuit and enjoy .

“I Don’t Wanna Know,” Mario Winans (2003)

It ’s wild that the same Enya song was taste in two classics : the Fugees ' " quick or Not " and this moody R&B ballad . If you think all Enya could do was enthral you back to Middle Earth with one note of her ethereal voice , then you need to watch out this video . It ’s all torment and heartbreak , the character of snip that will send you reaching for aLord of the RingsDVD box set just to tone down the pain . Mario Winans would never rack up a syrupy hit like this again , mayhap because he used up all his tears here . Cheer up , Mario .

“You Don’t Want Drama,” 8Ball and MJG (2004)

While Bad Boy will always be associated with New York , Puff Daddy was a savvy enough enterpriser to recognize that hip - hop was large than two rival coasts . With the sign language of Memphis old hand 8Ball and MJG he created Bad Boy South , and this raucous video was a fired - up introduction to the group ’s forward-looking , minimal crunk euphony . Like any adept Bad Boy video , it feels like a political party teetering on the edge of total chaos .

“Me & U,” Cassie (2006)

The picture for Cassie ’s space - pop striking " Me & U " is filled with sweaty , sexy dance rehearsal footage that captures the song ’s teasing , sensual energy . Can you trust there ’s an even more raunchy variation out there ? In themore denotative videothat the untested singer ’s management afterward disavowed , claiming it was only designate for European audiences , Cassie strips down to her underwear and unbuckles a valet ’s pants in a seedy - look POV snap . And then Puff Daddy appears at the ending for some reason ? It ’s , uh , puzzling .

“Damaged,” Danity Kane (2008)

It ’s tough to talk about the legacy of Puff Daddy without mentioning theMaking the Bandera and Dave Chappelle’sbrutal parodyof it . But the gonzo , often mind - numb MTV reality show gave us more than a classic sketch : it impart us Danity Kane and the bubblegum fever - dream of the " Damaged " video recording . It ’s a video that answers the interrogative , " How much pink brightness can you stare at without damaging your retina ? " The resolution : this much .

“Ass on the Floor,” Diddy-Dirty Money feat. Swizz Beatz (2010)

If any Diddy record is destine to be rediscovered and lionize decades from now as his underrated " cultus phonograph record , " it will beLast Train to Paris , a forward - thinking alt - R&B curiosity from 2010 . Amid frosty neo - soul , spacey techno , and arty house flourishes , Diddy and his collaborators return us one drum - and - synth - driven firecracker to represent in the club . The Colin Tilley - directed video is a chilly dancing party on the planet Hoth , with women wearing pelt pelage and skimpy outfits as snow falls around them . It ’s filmmaking as snowglobe - building , like an radius - rat ride on the Polar Express with Cîroc rather of hot cocoa .

“Tightrope,” Janelle Monáe feat. Big Boi (2010)

Janelle Monáe is n’t just an anomalousness in the Bad Boy family , she ’s an unusual person on this planet . The David Bowie- and Prince - inspired R&B singer - songwriter makes epic , Afrofuturist construct albums about robots , but she ’s never been more approachable than on " Tightrope , " the breezy , toe - tapping single from her major - recording label debut , The Archandroid . With her stylish Jeanne Antoinette Poisson , immaculate tuxedo , and deadpan grace , Monáe trip the light fantastic toe aright into your inwardness .

“Pop That,” French Montana feat. Rick Ross, Drake, and Lil Wayne (2012)

As a hip - hops hit - making entity , Bad Boy has see secure day . Puff Daddy still reigns over New York as a seemingly untouchable Sinatra - alike soma , and his late music is more inventive than that of his many age peers like Dre , Snoop , and Jay Z , but the label is hardly the power station it once was . Occasionally an creative person captures the old notion , and nowhere is that more apparent than in the absurd two-piece political party TV for " soda pop That , " by Bronx - based shouter and Khloe Kardashian ex-wife French Montana . It ’s catchy enough to make you afford your wardrobe and startle looking for that shiny causa you mail to the cleaners .

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