With the spillage ofa new animise forgetful filmtaking aim at the fast solid food industry , Chipotle seem to be riding richly on itscomeback campaignthis hebdomad . But all of that change on Thursday break of the day , apparently thanks to a single tweet from the novelist behind the late ' bourn ' novels . Really .
Eric Van Lustbader , author ofThe Bourne Enigma(which continues Robert Ludlum ’s Jason Bourne tale ) , may have singlehandedly cause the embattled burrito caller ’s neckcloth to dump by as much as 3.4 % in other - morning trading with a tweet claiming his editor was hospitalized after eating at a Chipotle in Manhattan , according to areportby CNBC .
The stock ’s decline effectively wipe off as much as $ 300 million fromChipotle ’s marketplace capitalization($11.7 billion with its $ 401.05 closing cost on Wednesday to $ 11.4 billion with its $ 390.78 culmination price on Thursday ) , kind of like that time when Tesla CEO Elon Musk ’s tweetshaved more than half a billion dollars off Samsung ’s market capitalisation . CNBC went so far as dub Van Lustbader ’s tweet as the " Bourne Indigestion . " Slow gonorrhea .
Cole Saladino/Thrillist
As for the food - carry sickness allegation itself , Chipotle representative Chris Arnoldtold Eaterthe ship’s company has n’t received any reports of illness connected to its restaurants in NYC :
" We are cognizant of the post made on Twitter , however there have been no reports of illness at any of our New York restaurants , " he said . " Moreover , we have excellent wellness department scores throughout the city , and we continue to have the highest standards of food safety in our eating place . "
By the metre the market place close up on Thursday , Chipotle was still down $ 10.27 ( 2.56 % ) , suggesting the company ’s comeback is even vulnerable tounconfirmedreports of illness connect to its eating house . A norovirus scare thattemporarily shuttered a Massachusetts Chipotleback in March also damage the company ’s attack to lure customer back to its restaurants after a series of devastatingfood - borne sickness incidentssickened more than 50 people last year . Chipotle ’s same - store salesdropped almost 30%in the first stern of this year .
Van Lustbader posted a series of additional tweet defending himself after other users accused him of attempting to influence Chipotle ’s stemma :
At leastone other person(their tweet have since been dress to individual ) responded to Van Lustbader ’s tweet , claiming they too had become disturbed after corrode at a Chipotle eatery in Manhattan , but that incident , too , has yet to be confirm . We reach out to the New York City Department of Health to see if city official have received reports of any Chipotle - related illness incidents .
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