With the launch of three ofits coxa , new 365 storesthis twelvemonth and work already afoot on 19 more , it ’s clean that Whole Foods wants to put the days of$6 " asparagus water"anddevastating overpricing scandalsbehind it . Now , the high - end grocer design to take its efforts a step further by reportedly introduce a new wages broadcast in 2017 .
During a quarterly earnings call with investors on Wednesday afternoon , Whole Foods CEO and co - Founder John Mackey foretell the " optimized " rewards program , which the company has test in Philadelphia and Dallas - Forth Worth area stores , will roll out at all of its memory across the US sometime next year , according to areportby Eater . Although the execs did n’t let on just whenWhole Foods Market Rewardswill make its extensive introduction , details on how it has worked in the exam markets suggest you’re able to await important discounts and free hooey based on how much you browse .
Here ’s how apress releaseannouncing the program ’s expanding upon to Dallas - Forth Charles Frederick Worth back in July sum it up : " The programme offers a number of rewards , including 10 per centum off your first leverage as a new rewards appendage , a one - clip offer for 15 percent off the department of your choice , and quality free products . The more customers rat at Whole Foods Market stores , the more reward are unlatched . " Not bad , correct ? At the very least , it ’ll contribute the down the monetary value of your crippling constitutional vanilla flax milk addiction .
Lee Breslouer/Thrillist
Along with rag the payoff plan launching , Mackey also hinted at the company ’s design dive further into the meal kit business , saying Whole Foods will soon offer more " ready - made meal solutions " usable both in store and via delivery , harmonise to the report . In other Word of God , it look like Whole Foods wants to compete with services like Blue Apron and Hello Fresh , which if you guess about it , could be passably all-fired great … if , of course of instruction , the price is right .
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