" Why you got ta fight with me at Cheesecake ? " asks Drake on the song " Childs shimmer " off his unexampled record , Views . " You recognize I love to go there . " It ’s a quintessential Drake moment : highly relatable yet boundlessly corny . His 4th studio apartment record album , which debuted last night on Apple Music , is pack with moment like this . So compact , in fact , that listening to the record album in its entireness resembles feed a repast at the Cheesecake Factory . Then throw up .
You know the vibe : tasteful ignition , folded linen napkins on the tables , flora by the windows , and peradventure a solace picture on the ceiling . The service is friendly . Suddenly , out of the niche of your eye , you see your food arriving and guess , " Holy shit , that inexpensive grilled wimp tostada salad I ordain is vast . " Drake’sViewsis that grilled crybaby tostada salad . It ’s made fresh . It ’s impeccably produced . But , with over 20 track and a running time over 73 minutes , it should n’t be consumed in one sitting .
In other words , you ’ll require to bring a doggie pocketbook . And to prepare you for your weekend binge - hearing with your woes , here ’s the essential info you necessitate to know about this hulk stack of crouton Drake calls an album :
Cash Money Records Inc.
There’s so much music onViews
Drake has made farsighted album before –Take Care , arguably his best record , demand 80 minute of your time – but on first impression , it palpate like the Canadian knocker has both overcooked and underwhelmed withViews . Much like that enormous bill of fare the waiter plops on your table at the Cheesecake Factory , the record ca n’t decide what it specializes in . It has an excellent Afro - pop - influenced song ( " One Dance " ) , another tough - spill Future collaboration ( " Grammys " ) , a flirty and possible " Sung of the summer " Rihanna duo ( " Too Good " ) , a dreamy New Age ballad ( " experience No Ways " ) , and a decent amount of makeweight . groaner wish , " I keep it 100 like I ’m running a fever , " do n’t help .
There might be clientele understanding for the girth . accord to an clause inForbesyesterday , a recent alteration to how the Recording Industry Association of America incorporate streaming data to determine atomic number 79 , platinum , and baseball field certifications could give a statistical advantage to albums with large raceway lists likeViews . Given his impregnable sale , it ’s knockout to think Drake being too worried about go Pt quicker , but his partnership with Apple Music – the record album will be an Apple Music and iTunes exclusive for its first workweek , and Drake was interviewed by Beats 1 DJ Zane Lowe last night – does indicate he ’s entered the " I ’m a business enterprise , human being " phase of his vocation . Like the Cheesecake Factory , he ’s an efficient money - making simple machine .
Do you even need a new Drake album right now?
Drake hada very busy 2015 . In summation to scoring his biggest collision ever with " Hotline Bling , " he released two mixtapes , If You ’re read This It ’s Too Lateand the Future collaborationWhat a Time to Be Alive , and he feuded with Meek Mill . Between his tours , tv set appearances , and very active Instagram , it ’s felt like Drake has been omnipresent in the culture sinceNothing Was the Samedropped in 2013 . Unlike other more mercurial artists , Drake seldom pull away from the public imagination enough to make you wish he ’d hail back . The dude needs a sabbatic .
And get on : if you care about pop medicine , you ’re still take heed to Beyoncé’sLemonadeconstantly , anyway . It has n’t even been out a workweek . We need to spread these thing out a little bit , the way the picture show industry does . It ’s like ifBatman v SupermanandCaptain America : Civil Warcame out on back - to - back weekends . In the era of the pour wars , result albums are now consumed , argue , and dissected like giant blockbuster , and labels could coordinate better . The DMX samples on " U With Me ? " would still be nerveless in June .
Nothing was the same … not even the memesThe album rollout has felt so pro forma that even the memes feel reheated . Remember how funny it was when you find out theNothing Was the Samecover oral sex on thatMario backgroundor discovered theIf You ’re Reading This It ’s Too Latecover generator ? You ’re in luck , because this album ’s cover has its own meme , too , and I can point you tocountless web log postsrounding up the best ones . They ’re rum , sure , but when you see Drake postingparody coverson Instagram , you start to feel like you ’re the one being trolled .
Where does Drake go from here ? " I ’d bonk to go back to play , " he enjoin Zane Lowe last night . " I sense like I spent a lot of my life hone that trade . " Soon the translation from " Pop Style " toBig Willie Stylewill be sodding , and Drake will conquer another surface area of pop culture , just like Will Smith did before him . But it ’s also the Cheesecake Factory stage business model : heedful expansion . Drake ’s not go anywhere – he ’s goingeverywhere .
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Dan Jacksonis a staff writer at Thrillist Entertainment and , seriously , what hap to the Popcaan part on " Controlla"?He ’s on Twitter:@danielvjackson .
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