When caller move into a new space in SoHo , they have to bring their A game . Nobody wants to be overshadowed by all those high - oddment fashion stock or minimalist artwork gallery that somehow stay in line of work despite never seeming to sell anything . So when Sonos decided to put their new flagship storage in SoHo , they had a middling eminent bar to reach . Luckily , they pulled through in spectacular way , creating an entirely new sort of retail space that changes how we ’ll remember about fund . We take an exclusive tour of the newfangled distance and have the inside goop on what produce the excogitation so groundbreaking ceremony – and why you ’ll want to visit even if you ’re not in the market for a new sound system ( though that may alter … ) .
They made the store’s layout itself a work of art
Sonos could ’ve just adopt the recent course of airy spaces and open tables with the verbalizer sitting on shelf . And while they have sweep up the forward-looking , concrete - and - Mrs. Henry Wood face of many stores , they ’ve taken a huge risk with how client interact with the talker . Typical retail figure rules are all about simplify the buying process by place few barriers between the vendee and the product . Sonos took the confident approach , trust that their product talk for themselves .
With that in head , they ’ve set up an entirely different flowing for the entrepot ; rather than a typical layout of products and their price shred , Sonos has set up six discrete “ homes ” – conventionalize soundproof listening elbow room with a full Sonos system . Each cod has a wall representing the kitchen ( featuring a set ofplay:1speakers ) , a living elbow room ( a full AV setup include their playbar and subwoofer ) , and a field of study ( stereoplay:5sthat can fluff your hat off , if you so take . ) In the spirit of Sonos’acoustic obsessiveness , each piece of décor has been target to complement the speakers and establish perfect elbow room acoustics .
The Sonos loudspeaker system esthetic inspires the conception of the blank , with perforate walls imitate the look of a speaker grille . Even the speaker system themselves have been turned into work of artistic creation , like the " Sir Herbert Beerbohm Tree " of Sonos that embellish the entrance and the 300 - speaker " Wall of Sound " at the back of the computer memory .
Courtesy of Sonos
They treat each home like a mini-gallery
It ’s worth noting that each of the “ homes ” has been accented with artwork that plays off of musical story and New York refinement . In the work , you might ascertain a account book by David Byrne or a vintage camera . Included in the intermixture is one way with illustrations by Mark Alan Stamaty , who also draw the store ’s window dressing depicting the energy of SoHo . Or perhaps you might be drawn to the wallpaper designed byApartment Therapy’sMark Chamberlain . He create six original paintings inspired by vintage 1940 ’s wallpaper to grace the walls of the Sonos " domicile " .
There’s an old school lounge for chilling
speak of time of origin , it ’s crucial to channelise to the very back of the store , where a set of stair will take you down to a tucked - away , 7th hearing room hidden beneath the others . The elbow room is a throwback to a unlike epoch of music listening , but it also serve as a temple to some of The Greats in design account . for certain , listening to vinyl play through quadplay:5sis unlikely , but the experience mother even better when you do so while relaxing in an Eames sofa president . Be trusted to admire their original Dieter Rams swag - to - reel tape recording player , which Sonos reportedly procured from a German audiophile who would n’t let the thing go unless it work to a loving home .
The Sonos flagship store is establish with admiration for the melodic account of New York .
It pays tribute to New York music
It ’s clear to anyone who jaw that the Sonos store is build with admiration for the melodious account of New York . When you first inscribe the store , you might be surprised to see a giant mural of an old , whiskery man meditating on a couch . While this might not scream “ superb innovative stigmatisation ” to the casual commentator , music nerds will quickly identify this guru as none other than Rap Jesus himself , Rick Rubin . Rubin – the legendary manufacturer and founder of Def Jam Records – has been a long - time supporter of Sonos , and even bring home the bacon feedback during the aim of their speaker . Rubin ’s “ ommm ” face is a mite at how the Sonos designers wanted the space to sense : peaceable , round-eyed , with a nod towards the greats of medicine account . And it sure enough did n’t check there . An intact wall of the Sonos store is a shrine dedicated to indie medicine history with fanzines .
Where would punk be without zines ? These rooter - made works of love catalog and shaped the punk rocker euphony revolution in the ‘ LXX and ‘ 80s , giving the genre a visual style to cope with its musical attitude . Fanzine gatherer Arthur Fournier has curated a aggregation of these for exhibit at Sonos ’ flagship . The wall is a time ejection seat from the resplendence days of the New York indie scene , with take ofJazzsharing infinite with Ramones and Blondie interviews . The bulwark serves as a centre compass point to the flagship ’s aim philosophical system of celebrating the self-governing spirit and sound of New York medicine , while showcasing its systems as the next footfall in melodious evolution .
Courtesy of Sonos
Courtesy of Sonos
Courtesy of Sonos
