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Matthew McConaughey says the word " Bourbon dynasty " like he ’s being paid by the syllable . Say it with me : BURRRR - BOU - AAANNNN . It sounds the way a musty leather - hold book taste . So , it ’s unsurprising that Wild Turkey , the popular Kentucky Bourbon dynasty marque , recruited thewayward Lincoln loveras its Creative Director .
What precisely does a title of respect like this mean ? agree to a press sack , the Oscar - winning actor will be the " principal teller for Wild Turkey both behind the camera and in front of it reintroducing the humankind to the legendary Bourbon mark , start with a series of television and digital ad campaigns he is steer , which will found in September . " If you desire a sense of taste of that campaign , check out the video below .
Wild Turkey
The clip ascertain McConaughey wearing the favored white - jacket crown of high school day yobbo , gazing out at a river , and walking around whisky barrels with Wild Turkey employees . The whole thing is foreign , a Bourbon dynasty - soaked journey into where ads are headed : the renown not as spokesman , but as auteur ! Plus , at six minutes , it ’s shorter thanFree State of Jones .
" I wanna be more than just the face of the hunting expedition , " says McConaughey in the television . " I wanna have my hand in the clay of how we tell the history and I want to be a part of the whole story – not just a character in it . " Get those mitt in the clay , Surfer , Dude !
If the 6 - arcminute light pic version of the advertising is too much for you – we empathize , your clock time is as precious as every drop of Wild Turkey – the society has also chop up a forgetful 30 - second gear version of the spot . It keep the same dusty , experience - in vibe . It ’s a wanton sip of a commercial message .
Wild Turkey/YouTube
Here ’s the thing : Judging from the preference we ’ve go of this campaign , it feels like theTrue Detectiveactor is still playing a " character . " He ’s play Matthew McConaughey , bongo partizan , juicer of whiskey , and guy who can make a diagram explain the plot of land ofInterstellaron the back of a legal community napkin if you ask courteously .
And he ’s playing that character really well , as best set by how he enunciate " Bourbon dynasty " like it ’s the surreptitious countersign to enlightenment . The McConaissance may be over , but the McBourbonaissance is here .
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Wild Turkey/YouTube
